LG Introduces Gallery TV to Compete with Samsung's The Frame

LG Electronics Inc. has announced the upcoming launch of its Gallery TV, a new model designed to resemble framed artwork, set to debut at the Consumer Electronics Show (CES) 2026. This television will be available in 55-inch and 65-inch sizes and aims to cater to consumers who prioritize aesthetics in their home decor. The Gallery TV will utilize LG's Gallery+ service, which offers a subscription-based library of over 4,500 artworks, including fine art, cinematic scenes, and user-generated content through generative artificial intelligence.

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The Gallery TV employs a Mini LED display and is powered by LG's Alpha 7 AI processor, providing 4K resolution. It features a flush-mount design and customizable magnetic frames, allowing users to switch bezels to match their interior design. The television includes a Gallery Mode, which optimizes brightness and color based on ambient light, enhancing the viewing experience for displayed artwork. Additionally, the TV is designed to minimize glare and reflections, although specific details about its backlight configuration have not been disclosed.

Engadget

The introduction of the Gallery TV positions LG as a direct competitor to Samsung's The Frame, which has popularized the concept of art-inspired televisions. Other manufacturers, including Hisense and TCL, have also entered this market segment with similar offerings. While Samsung has not released recent sales figures for The Frame, its success has prompted LG to develop a product that appeals to "interior-conscious consumers." The Gallery TV's pricing has yet to be announced, but it is expected to be competitive with Samsung's offerings, which start at over $1,500 for a 65-inch model.

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LG has emphasized that the Gallery TV is part of its "Lifestyle" subset of televisions, which includes innovative designs aimed at blending technology with home aesthetics. The company stated that the TV was developed with input from museum curators to ensure that the displayed art looks natural and appealing. LG's marketing strategy highlights the importance of integrating technology into everyday life while maintaining a focus on design.

CityLab

Despite its innovative features, the Gallery TV may face challenges in terms of picture quality compared to conventional televisions. Critics have noted that art-focused TVs often compromise on performance to achieve their aesthetic appeal. Additionally, the subscription model for accessing the full range of artwork may deter some potential buyers who prefer one-time purchases.

CityLab

LG plans to unveil its complete 2026 TV lineup at CES, where it will showcase the Gallery TV alongside other new models. The event will take place in Las Vegas from January 6 to January 9, 2026, and is expected to draw significant attention from industry professionals and consumers alike.

Engadget

• “interior-conscious consumers,” — LG Electronics Inc.

CityLab

• “The TV will automatically adjust picture settings to maintain an optimal image in response to changing ambient light throughout the day.” — LG Electronics Inc.

Engadget

• “That “Gallery Mode,” as it’s called, was designed with input from museum curators, LG said.” — LG Electronics Inc.

CityLab

• “The pitch for this sub-category is that televisions should blend in with their home decor as much as any other appliance or status item.” — LG Electronics Inc.

CityLab