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ITV Shifts to Half-Hour Soaps Amid Budget Cuts

12/30/2025

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Story summary
  • Duncan Foster, director of the Corriedale crossover episode, says ITV is shifting to half-hour soap installments to adapt to budget cuts and changing audience behavior.
  • He notes viewership on ITVX has increased since the new schedule began.
  • The special episode, aired January 5, involved extensive filming and a multi-vehicle collision stunt.
  • Executive Producer Iain MacLeod says the crossover is a one-time event with no plans for future Coronation Street–Emmerdale collaborations.