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Thailand's Tourism Faces Decade-Low Decline Amid Safety Concerns

12/30/2025

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Summary

Story summary

Thailand's tourism sector posted its first decade-long decline, with arrivals down 7% to 32.6 million as of December 28, 2025.
The Tourism Authority of Thailand (TAT) says tourism accounts for 12% of GDP and cites safety concerns, a strong baht, and crises including abductions and disasters.
TAT projects a further decline in arrivals and revenue for 2025 and aims to reach 36.7 million visitors in 2026, relying on Chinese travelers.

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Story summary

Thailand's tourism sector posted its first decade-long decline, with arrivals down 7% to 32.6 million as of December 28, 2025.
The Tourism Authority of Thailand (TAT) says tourism accounts for 12% of GDP and cites safety concerns, a strong baht, and crises including abductions and disasters.
TAT projects a further decline in arrivals and revenue for 2025 and aims to reach 36.7 million visitors in 2026, relying on Chinese travelers.