Story perspectives
Fashion Industry Faces Backlash Over Racism and Cultural Appropriation
12/30/2025
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Story summary
- In 2025, the fashion industry faced backlash over racism and cultural appropriation, with Swatch's ad featuring a racially insensitive gesture drawing widespread criticism.
- E.l.f. faced backlash for using a comedian with a controversial past.
- Adidas engaged with communities to address missteps.
- Valentino ignored negative feedback on AI-generated ads.
- The discourse shifted from aesthetics to deeper cultural implications amid social media outrage.
