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Story perspectives

Fashion Industry Faces Backlash Over Racism and Cultural Appropriation

12/30/2025

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Story summary
  • In 2025, the fashion industry faced backlash over racism and cultural appropriation, with Swatch's ad featuring a racially insensitive gesture drawing widespread criticism.
  • E.l.f. faced backlash for using a comedian with a controversial past.
  • Adidas engaged with communities to address missteps.
  • Valentino ignored negative feedback on AI-generated ads.
  • The discourse shifted from aesthetics to deeper cultural implications amid social media outrage.