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Story perspectives

Nengajo Card Decline: Social Media Replaces Tradition

12/30/2025

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Summary

Story summary

Nengajo cards are rapidly declining in Japan due to busy lifestyles and social media.
Card volume dropped from nearly 4.5 billion in 2004 to 1.07 billion in 2025.
Sumie Kawakami, a private individual, has stopped sending cards and uses social media to communicate.
The cost of sending nengajo rose in 2025 from 63 yen to 85 yen, while some adopt 'nengajo-jimai' to notify they will no longer send cards.

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Story summary

Nengajo cards are rapidly declining in Japan due to busy lifestyles and social media.
Card volume dropped from nearly 4.5 billion in 2004 to 1.07 billion in 2025.
Sumie Kawakami, a private individual, has stopped sending cards and uses social media to communicate.
The cost of sending nengajo rose in 2025 from 63 yen to 85 yen, while some adopt 'nengajo-jimai' to notify they will no longer send cards.