Story perspectives
Musang King Prices Plummet, Market Opportunities Surge
12/31/2025
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Story summary
- In Malaysia, Musang King prices drop to a 10-year low of RM10 per kg.
- The bumper harvest drives increased consumer interest and promotions.
- Prices in Singapore are at their lowest since 2018, lifting business 20–40%.
- Industry experts warn prices may rise again as the season winds down in January and February.
- December's low prices offer a chance to expand Musang King's market reach.
