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Durian Delight: Local Family Boosts Sales with Social Media

12/31/2025

23 5 Full Breakdown

Summary

Story summary

In Sarawak, Malaysia, Akmal Hakim Saidan and his siblings of Nasuha Enterprise sell durians from 1 ringgit per fruit to attract customers during the durian season (August–February).
They source durians from Sematan, Serian, and Sarikei and grade the fruit on arrival.
Damaged fruits go to tempoyak, while quality durians are sold via auctions or promotions.
Akmal uses social media to promote sales and reach profitability through high volume.

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Story summary

In Sarawak, Malaysia, Akmal Hakim Saidan and his siblings of Nasuha Enterprise sell durians from 1 ringgit per fruit to attract customers during the durian season (August–February).
They source durians from Sematan, Serian, and Sarikei and grade the fruit on arrival.
Damaged fruits go to tempoyak, while quality durians are sold via auctions or promotions.
Akmal uses social media to promote sales and reach profitability through high volume.