Story perspectives
Classic TV Shows Surge as New Series Decline
12/31/2025
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Story summary
- American viewers increasingly favor older TV shows over new series, and none of the top 10 originals are new, per Bloomberg's Nielsen analysis from 2020 to 2025.
- Free, ad-supported platforms like YouTube, Roku Channel, and Tubi grow faster than paid services.
- Classic shows such as NCIS and Grey's Anatomy dominate viewership minutes.
- Squid Game leads with 18.6 billion minutes, followed by Wednesday and Love Island.
