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2025: Majority of Americans Set Resolutions, Few Succeed

12/31/2025

30 5 Full Breakdown

Summary

Story summary

At the start of 2025, 53% of United States consumers plan to make resolutions, with younger generations leading.
Many Texans and Americans aim to exercise more, save money, and improve health.
Only 9% of people maintain their resolutions throughout the year.
The second Friday of January is known as Quitter’s Day.
Resolutions trigger a temporary boost in motivation and spending, shaping behavior and early-year market trends.

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Story summary

At the start of 2025, 53% of United States consumers plan to make resolutions, with younger generations leading.
Many Texans and Americans aim to exercise more, save money, and improve health.
Only 9% of people maintain their resolutions throughout the year.
The second Friday of January is known as Quitter’s Day.
Resolutions trigger a temporary boost in motivation and spending, shaping behavior and early-year market trends.