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ITV Invests £3M in The Body Coach Fitness App

12/31/2025

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Summary

Story summary

ITV plc, the broadcaster, will invest £3 million in The Body Coach, a fitness app by Joe Wicks.
The investment will secure advertising space across ITV channels and ITVX.
A TV commercial will premiere on January 1 during Wicks' New Year's Day show, featuring Olly Murs.
The partnership aims to promote health and wellbeing as the new year encourages positive lifestyle changes.

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Story summary

ITV plc, the broadcaster, will invest £3 million in The Body Coach, a fitness app by Joe Wicks.
The investment will secure advertising space across ITV channels and ITVX.
A TV commercial will premiere on January 1 during Wicks' New Year's Day show, featuring Olly Murs.
The partnership aims to promote health and wellbeing as the new year encourages positive lifestyle changes.