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NBA Sets Christmas Viewership Records with 47 Million Fans

12/31/2025

23 4 Full Breakdown

Summary

Story summary

The NBA reported record Christmas Day viewership, with over 47 million U.S. viewers, up 45% from the previous year.
The five-game slate averaged 5.5 million viewers, a 4% rise from last year.
The Cleveland Cavaliers and the New York Knicks game set a record as the most-watched Christmas game, with 6.4 million viewers.
The NBA led social media engagement on Christmas with 1.6 billion views, a 23% increase from 2024.

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Story summary

The NBA reported record Christmas Day viewership, with over 47 million U.S. viewers, up 45% from the previous year.
The five-game slate averaged 5.5 million viewers, a 4% rise from last year.
The Cleveland Cavaliers and the New York Knicks game set a record as the most-watched Christmas game, with 6.4 million viewers.
The NBA led social media engagement on Christmas with 1.6 billion views, a 23% increase from 2024.