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Sprinkles Cupcakes Shuts All Locations Amid Financial Crisis

12/31/2025

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Story summary
  • Sprinkles Cupcakes closed all 20 bakery locations on December 31, 2025, after a sudden announcement and a one-day layoff.
  • Founder Candace Nelson, who sold the company to private equity in 2012, expressed disbelief at the abrupt end.
  • The closure was attributed to "financial conditions due to unforeseen business circumstances."
  • The fate of Sprinkles' Cupcake ATMs remains uncertain, and the brand began in Beverly Hills in 2005.