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Billionaire Calls for Unified Governing Body in College Sports

1/1/2026

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Summary

Story summary

Cody Campbell, billionaire and chairman of the Texas Tech board of regents, calls for a governing body for college sports to maximize revenue.
He argues Congress should allow conferences to pool TV rights, potentially adding $7 billion annually.
Campbell has invested in Texas Tech athletics, calls private equity a temporary fix, and backs the SCORE Act.
He urges bipartisan backing to protect women's and Olympic sports.

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Story summary

Cody Campbell, billionaire and chairman of the Texas Tech board of regents, calls for a governing body for college sports to maximize revenue.
He argues Congress should allow conferences to pool TV rights, potentially adding $7 billion annually.
Campbell has invested in Texas Tech athletics, calls private equity a temporary fix, and backs the SCORE Act.
He urges bipartisan backing to protect women's and Olympic sports.