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Nike CEO Boosts Confidence with $1M Stock Purchase

1/1/2026

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Summary

Story summary

Nike's chief executive Elliott Hill purchased $1 million Nike shares, buying 16,388 shares at $61.10 on December 29, increasing holdings to 241,587 shares.
Purchase signals confidence in Nike's turnaround plan and Hill's push to reboot culture and product innovation.
This followed insider buys, including Tim Cook, Apple CEO, purchasing $3 million in shares.
Nike's stock fell 16% for the year, while North America rose 9% and China revenue fell 17%.

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Story summary

Nike's chief executive Elliott Hill purchased $1 million Nike shares, buying 16,388 shares at $61.10 on December 29, increasing holdings to 241,587 shares.
Purchase signals confidence in Nike's turnaround plan and Hill's push to reboot culture and product innovation.
This followed insider buys, including Tim Cook, Apple CEO, purchasing $3 million in shares.
Nike's stock fell 16% for the year, while North America rose 9% and China revenue fell 17%.