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Story summary
- Apple Inc. is cutting production and marketing for its Vision Pro headset after weak sales.
- Analysts project 45,000 Vision Pro units to be shipped in Q4 2025, down from 390,000 in 2024.
- Analysts cite the nearly $3,500 price and a limited app ecosystem as key factors in weak appeal.
- Despite challenges, analysts remain optimistic about Apple’s overall performance, citing forthcoming Siri software updates as a potential growth catalyst.
