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China's Cinema Turns 120, Targets New Audiences

1/1/2026

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Summary

Story summary

China's cinema marks its 120th anniversary as it shifts to a segmented audience strategy.
The Lychee Road and The Stage succeed by targeting distinct demographics.
Despite a revenue decline, by October 2025 the box office surpassed last year due to quality.
The Spring Festival remains lucrative, with Unexpected Family and Escape from the Outland expected to attract viewers.

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Story summary

China's cinema marks its 120th anniversary as it shifts to a segmented audience strategy.
The Lychee Road and The Stage succeed by targeting distinct demographics.
Despite a revenue decline, by October 2025 the box office surpassed last year due to quality.
The Spring Festival remains lucrative, with Unexpected Family and Escape from the Outland expected to attract viewers.