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Mamdani's Social Media Power Surpasses Financial Backing in NYC Race

1/1/2026

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Summary

Story summary

In the 2025 New York City mayoral race, attention emerged as the crucial factor, overshadowing financial backing.
Mamdani has 11 million Instagram followers.
Bloomberg's campaign set a record with $28.4 million from Super PACs in 2025.
Their September meeting focused on talent acquisition strategies.
Mamdani's team attracted over 70,000 job applications.

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Story summary

In the 2025 New York City mayoral race, attention emerged as the crucial factor, overshadowing financial backing.
Mamdani has 11 million Instagram followers.
Bloomberg's campaign set a record with $28.4 million from Super PACs in 2025.
Their September meeting focused on talent acquisition strategies.
Mamdani's team attracted over 70,000 job applications.