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Story summary
- Jim Beam is pausing production at its main distillery in Clermont, Kentucky, due to a 6% decline in consumption.
- The company continues to operate two other distilleries.
- Industry experts attribute the downturn to tariffs that have severely impacted bourbon sales to Canada, with long-term effects uncertain.
- Generation Z's preference for cocktails and health concerns shape market dynamics, and some predict a future shortage of desired products.
