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Stellantis Revives Ram 1500 SRT TRX to Boost Sales

1/2/2026

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Story summary
  • Stellantis is reviving the Ram 1500 SRT TRX, a V-8 pickup truck, as part of a sales turnaround strategy.
  • The TRX, priced around $100,000, features a supercharged 6.2-liter engine producing 777 horsepower.
  • CEO Tim Kuniskis aims to increase U.S. sales, which fell from 2 million in 2020 to an expected 1.25 million in 2026.
  • Jeep is also undergoing a "Jeep reset" plan to streamline its lineup and improve offerings.
  • Kuniskis believes these initiatives will support growth for both brands in a challenging market.