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Florida Sees Visitor Surge Amid Funding Proposal Debate

1/2/2026

50 7 Full Breakdown

Summary

Story summary

In Q3 2025, Florida welcomed 34.339 million visitors, up from 34.239 million in 2024.
Domestic travelers totaled 31.448 million.
Overseas visitation rose to 2.343 million, the highest since before the pandemic.
Canadian travel declined by 15.5% amid ongoing U.S.-Canada tensions.
Governor Ron DeSantis proposed maintaining $80 million in Visit Florida funding for the 2026-2027 fiscal year, with lawmakers to discuss the request on January 13.

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Story summary

In Q3 2025, Florida welcomed 34.339 million visitors, up from 34.239 million in 2024.
Domestic travelers totaled 31.448 million.
Overseas visitation rose to 2.343 million, the highest since before the pandemic.
Canadian travel declined by 15.5% amid ongoing U.S.-Canada tensions.
Governor Ron DeSantis proposed maintaining $80 million in Visit Florida funding for the 2026-2027 fiscal year, with lawmakers to discuss the request on January 13.