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Sparkling Wines Surge as Champagne Sales Decline

1/2/2026

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Wineries Adapt Trends
  • Sparkling wines rose 12% in sales last year, while Champagne declined.
  • Millennials and Gen Z favor these wines for versatility and Instagram appeal.
  • Winemakers respond by offering more affordable sparkling options from diverse regions.
  • The Global Wine Tourism Report 2025 shows 73% of wineries plan to enhance visitor experiences with outdoor adventures and tastings.
  • In South Africa, estates are adding mountain biking and gourmet tastings to attract younger wine enthusiasts.
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