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Story perspectives

Pfizer Shifts Focus: Price Hikes and Future Growth

1/2/2026

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Story summary
  • Pfizer Inc. signals a strategic shift away from pandemic-focused revenue, prioritizing margin protection and growth.
  • The company has raised prices on about 80 drugs, including Ibrance and Nurtec, to bolster profitability.
  • Pfizer's 2026 revenue forecast is between $59.5 and $62.5 billion, reflecting potential $1.5 billion decline from exclusivity losses.
  • Key milestones include clinical data on the Metsera pipeline and the impact of price increases on revenue stabilization.