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BMW ALPINA Launches as Standalone Luxury Performance Brand

1/2/2026

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Summary

Story summary

BMW has officially launched BMW ALPINA as a standalone brand, effective January 1, 2026.
The transition lets BMW independently develop and manufacture vehicles under the ALPINA name and enhance brand activation and bespoke options.
The ALPINA lineup will focus on performance and luxury.
Production of ALPINA models will begin after the BMW 7 Series facelift in July 2026.
Future models may include an ALPINA version of the X7.

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Story summary

BMW has officially launched BMW ALPINA as a standalone brand, effective January 1, 2026.
The transition lets BMW independently develop and manufacture vehicles under the ALPINA name and enhance brand activation and bespoke options.
The ALPINA lineup will focus on performance and luxury.
Production of ALPINA models will begin after the BMW 7 Series facelift in July 2026.
Future models may include an ALPINA version of the X7.