Fender Audio Launches New Consumer Electronics at CES 2026

Fender, renowned for its guitars and amplifiers, has introduced its new consumer electronics brand, Fender Audio, at CES 2026. The brand's debut includes two portable Bluetooth speakers, the ELIE 6 and ELIE 12, alongside a pair of wireless headphones named Mix. These products aim to cater to a broader consumer market while maintaining Fender's legacy of quality sound.

Legendary guitar maker Fender releases its first consumer headphones and speakersThe VergeThe Verge

The ELIE speakers, which stand for "Extremely Loud Infinitely Expressive," are available in two sizes. The ELIE 6, priced at $299.99, features a built-in subwoofer, a full-range driver, and a tweeter, delivering up to 60W of sound with a battery life of up to 18 hours. In contrast, the larger ELIE 12, retailing for $399.99, boasts dual subwoofers and outputs up to 120W, albeit with a reduced battery life of 15 hours. Both models support simultaneous audio from four different inputs, including Bluetooth devices and instruments, and can be linked together for stereo sound or synchronized with up to 100 units for larger gatherings.

The VergeLegendary guitar maker Fender releases its first consumer headphones and speakers

The Mix headphones, also priced at $299.99, are designed with a modular approach, allowing users to swap out ear cups and headbands for customization. They offer impressive battery life, with up to 52 hours of playback with active noise cancellation (ANC) enabled, and up to 100 hours without it. The headphones feature 40mm Graphene drivers and support high-resolution audio streaming up to 24-bit/96kHz through a USB-C transmitter. Additionally, they can connect via Bluetooth 5.3 or a 3.5mm audio cable, ensuring versatility in usage.

The VergeLegendary guitar maker Fender releases its first consumer headphones and speakers

Fender Audio emphasizes that its new products are designed for consumer accessibility while maintaining high sound quality. The company aims to compete with established brands like Sony, particularly in the wireless audio market. The introduction of these products reflects Fender's commitment to innovation and consumer satisfaction.

Legendary guitar maker Fender releases its first consumer headphones and speakers

While Fender Audio's entry into the consumer electronics market has been met with enthusiasm, some critics question whether the brand can effectively compete against established audio giants. Concerns have been raised regarding the performance of the Mix headphones' ANC compared to leading models like Sony's WH-1000XM6.

The Verge

Fender Audio's ELIE speakers and Mix headphones will be showcased at CES 2026, with availability expected later this year. The company aims to establish itself in the consumer audio market, leveraging its legacy in music to attract a new audience.

Legendary guitar maker Fender releases its first consumer headphones and speakers

Fender Audio's new product lineup marks a significant step in the brand's evolution, aiming to blend musical heritage with modern consumer technology.

Legendary guitar maker Fender releases its first consumer headphones and speakers