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South Korea's Beauty Industry Hits $13 Billion Amid Competition

1/3/2026

35 4 Full Breakdown

Summary

Story summary

South Korea's beauty industry was valued at $13 billion in 2024.
Amorepacific dominates the domestic market, holding about half of sales.
CosRX is now owned by Amorepacific and popular for snail mucin serums.
Exports rose to a record $5.5 billion in early 2025, while intense competition and concerns about youth beauty ideals challenge the sector.

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Story summary

South Korea's beauty industry was valued at $13 billion in 2024.
Amorepacific dominates the domestic market, holding about half of sales.
CosRX is now owned by Amorepacific and popular for snail mucin serums.
Exports rose to a record $5.5 billion in early 2025, while intense competition and concerns about youth beauty ideals challenge the sector.