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Kraft Heinz to Split Amid Market Share Decline

1/3/2026

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Summary

Story summary

The Kraft Heinz Company (Kraft Heinz) plans to split into two firms by late 2026 after its market share fell from 45% in 2022 to 39% in 2026 amid competition.
Goodles, launched in 2021, gained popularity with higher protein and fiber offerings, contributing to the decline.
Store brands from Walmart and Aldi now hold 14% of the market.
The split will separate global sauces and meals from North American grocery.

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Story summary

The Kraft Heinz Company (Kraft Heinz) plans to split into two firms by late 2026 after its market share fell from 45% in 2022 to 39% in 2026 amid competition.
Goodles, launched in 2021, gained popularity with higher protein and fiber offerings, contributing to the decline.
Store brands from Walmart and Aldi now hold 14% of the market.
The split will separate global sauces and meals from North American grocery.