Drooid Logo
Back to today’s briefing

Story perspectives

ASUS Halts New Android Phones Amid Market Pressures

1/3/2026

50 11 Full Breakdown

1 of 1

Story summary
  • ASUSTeK Computer Inc. (ASUS) will not launch new Android smartphones in 2026.
  • ASUS will maintain its smartphone business and provide after-sales support for existing models.
  • The decision reflects rising DRAM costs and intense competition from Apple and Samsung, pressuring profitability.
  • The company has denied exiting the market and will continue maintenance and software updates for current devices.