1 of 1
Story summary
- On January 5, 2026, Lego will hold its first press conference at CES 2026 to unveil its new Smart Play system, rumored to integrate sensors and interactive elements with lights and sounds.
- Lego aims to connect with tech-savvy audiences and younger players, even as some collectors express concerns about moving toward more technology.
- The event is expected to bring excitement to CES, which often lacks the same energy.
- Viewers can watch the livestream on Lego's YouTube channel and other platforms.
