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Equestrian Tourism Soars: Chan Shan Shan's 50 Rides

1/3/2026

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Summary

Story summary

Chan Shan Shan, a Hong Kong entrepreneur, has embraced horse riding as a distinctive travel experience in mainland China.
Over five years, Chan has completed 50 rides across Guangdong, Yunnan, and Xinjiang.
The rides cost HK$1,000 to HK$18,000, reflecting a wide price range for equestrian experiences.
Trip.com reports a 27% rise in domestic bookings for horse riding experiences in the past year, signaling growing interest in equestrian tourism.

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Story summary

Chan Shan Shan, a Hong Kong entrepreneur, has embraced horse riding as a distinctive travel experience in mainland China.
Over five years, Chan has completed 50 rides across Guangdong, Yunnan, and Xinjiang.
The rides cost HK$1,000 to HK$18,000, reflecting a wide price range for equestrian experiences.
Trip.com reports a 27% rise in domestic bookings for horse riding experiences in the past year, signaling growing interest in equestrian tourism.