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Story summary
- Jellycat, a British plush toy brand, has captured the Chinese market as demand for comfort grows.
- In 2024, Jellycat's revenue reached £333 million ($459 million), with significant sales in China.
- Stella Huang owns 120 Jellycat plushies valued at about 36,000 yuan.
- The Amuseable line appeals to 'kidults' who seek childhood nostalgia.
- Experts caution Jellycat must adapt to changing consumer behavior and economic challenges.
