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Reddit Surges Past TikTok as UK’s 4th Most Visited Site

1/4/2026

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Summary

Story summary

Reddit has surpassed TikTok as Britain's fourth most visited social media platform, with an 88% rise in UK users over two years.
About three in five online Brits visit Reddit, with strong growth among 18- to 24-year-olds.
Growth follows changes to Google's search algorithms and artificial intelligence (AI) partnerships, including Premier League discussions.
The UK government has joined Reddit, and subreddits on pregnancy and parenting have doubled in size.

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Story summary

Reddit has surpassed TikTok as Britain's fourth most visited social media platform, with an 88% rise in UK users over two years.
About three in five online Brits visit Reddit, with strong growth among 18- to 24-year-olds.
Growth follows changes to Google's search algorithms and artificial intelligence (AI) partnerships, including Premier League discussions.
The UK government has joined Reddit, and subreddits on pregnancy and parenting have doubled in size.