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Story summary
- Amazon expands its advertising capabilities to connect advertisers with a broad audience at CES via streaming content and Disney/Roku partnerships.
- Alan Moss, Vice President of Global Sales for Amazon Ads, says the aim is understanding client needs and easier access via the Amazon DSP.
- The company plans AI tools, including Full Funnel Campaigns launching in Q1 2026.
- Despite economic uncertainties, advertisers remain focused on achieving business goals.
