Story perspectives

Samsung to Double AI Devices Amid Rising Competition

1/5/2026

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Summary

Story summary

Samsung Electronics plans to double artificial intelligence-powered mobile devices to 800 million by 2026.
The company will integrate Google’s Gemini artificial intelligence (AI) across smartphones, tablets, and home appliances.
Co-CEO T. M. Roh of Samsung Electronics emphasizes urgency, saying AI will be applied to all products and services.
Samsung faces memory-chip costs, competition from Apple and Chinese makers, and Galaxy AI awareness rising to 80% from 30% in a year.

History

Historical Context

Samsung Electronics began its mobile journey in 1984, launching its first handheld phone in 1988. By 2011, the Galaxy series propelled Samsung to become the world's largest smartphone manufacturer, achieving a 23.8% market share. In 2023, the company announced plans to double its AI-powered mobile devices to 800 million by 2026, reflecting a strategic response to competition from Apple and Chinese manufacturers.

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Story summary

Samsung Electronics plans to double artificial intelligence-powered mobile devices to 800 million by 2026.
The company will integrate Google’s Gemini artificial intelligence (AI) across smartphones, tablets, and home appliances.
Co-CEO T. M. Roh of Samsung Electronics emphasizes urgency, saying AI will be applied to all products and services.
Samsung faces memory-chip costs, competition from Apple and Chinese makers, and Galaxy AI awareness rising to 80% from 30% in a year.

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