Story perspectives

Airlines and Hotels Shift Loyalty Rewards to Experiences

1/5/2026

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Summary

Story summary

Airlines, banks, and hotels are revamping loyalty programs to let members redeem points for experiences.
Travelers can use airline miles for World Cup tickets, backstage Broadway tours, and dinners with star chefs.
Experts say the shift toward experiences aims to attract travelers in a competitive loyalty market.
Some programs have devalued points and reduced benefits, fueling member dissatisfaction.
Overall, loyalty now centers on unique experiences rather than monetary rewards.

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Story summary

Airlines, banks, and hotels are revamping loyalty programs to let members redeem points for experiences.
Travelers can use airline miles for World Cup tickets, backstage Broadway tours, and dinners with star chefs.
Experts say the shift toward experiences aims to attract travelers in a competitive loyalty market.
Some programs have devalued points and reduced benefits, fueling member dissatisfaction.
Overall, loyalty now centers on unique experiences rather than monetary rewards.