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Story summary
- Rare Beauty, the cosmetics brand founded by Selena Gomez, will launch in more than 1,500 Ulta Beauty stores and online on February 1, 2026, with Rare Beauty's best-selling products, including Soft Pinch Liquid Blush, featured.
- This marks Rare Beauty's first retail expansion since its 2020 debut.
- In-store contributions will support the Ulta Beauty Charitable Foundation and the Rare Impact Fund to promote youth mental health.
