Back to today’s briefing

Story perspectives

Celebrity Brands Set to Double Men's Skincare Market by 2034

1/5/2026

30 4 Full Breakdown

Summary

Story summary

Celebrity brands are growing the men's skincare market, projected to rise from $18 billion in 2025 to nearly double by 2034.
Dwayne Johnson's Papatui aims to simplify skincare for men.
John Legend's Loved01 focuses on affordability and vegan ingredients.
Brad Pitt's Beau Domaine uses organic grape water and targets a premium market.
The shift signals a future influx of celebrity brands.

1 of 1

Story summary

Celebrity brands are growing the men's skincare market, projected to rise from $18 billion in 2025 to nearly double by 2034.
Dwayne Johnson's Papatui aims to simplify skincare for men.
John Legend's Loved01 focuses on affordability and vegan ingredients.
Brad Pitt's Beau Domaine uses organic grape water and targets a premium market.
The shift signals a future influx of celebrity brands.