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China's Horse Riding Tourism Gallops with 27% Booking Surge

1/6/2026

30 3 Full Breakdown

Center

Chan Shan Shan's Equestrian Boom

In mainland China, horse riding tourism is emerging, attracting local and international travelers.
Entrepreneur Chan Shan Shan has completed 50 horse riding trips across various regions, illustrating the activity's appeal.
Trip.com reported a 27% rise in domestic bookings for horse riding experiences over the past year.
The growth stems from rising interest in equestrian sports and the upcoming Year of the Horse, which could boost the sector.

Right

Vietnam's Tourism Surge

Vietnam welcomed a record 21.2 million international tourists in 2025, up 20% from 2024.
China drove the surge with a 41.3% increase to 5.3 million visitors, surpassing Thailand’s 4.5 million.
Relaxed visa policies, including 45-day waivers for some developed-country citizens, supported growth.
Revenue reached over 1 quadrillion dong (S$48.7 billion), with a 2026 target of 1.1 quadrillion dong.

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Chan Shan Shan's Equestrian Boom

In mainland China, horse riding tourism is emerging, attracting local and international travelers.
Entrepreneur Chan Shan Shan has completed 50 horse riding trips across various regions, illustrating the activity's appeal.
Trip.com reported a 27% rise in domestic bookings for horse riding experiences over the past year.
The growth stems from rising interest in equestrian sports and the upcoming Year of the Horse, which could boost the sector.

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