The Impact of Regime Change on Syria's Wine Industry and Tourism

The fall of President Bashar al-Assad's regime has catalyzed significant changes in Syria's business landscape, particularly affecting tourism and the wine industry. The coastal city of Tartous, once a hub for tourists and local commerce, has seen a dramatic decline in visitors. Abu Ali, a shop owner in Tartous, noted that business has slowed considerably since the regime's collapse, stating, “We just need more security and things will improve.” The once-bustling tourist scene, which included Russian soldiers and Lebanese visitors, has largely vanished, leaving local businesses struggling to adapt.

The Guardian

The Jarjour winery, one of Syria's few wine producers, exemplifies the challenges faced by businesses in the new political climate. Shadi Jarjour, the winery's owner, expressed relief at the end of harassment from corrupt officials under the Assad regime but highlighted the uncertainty surrounding the new government's stance on alcohol production and sales. Although the winery can produce wine, it has not been able to sell any since December 2024 due to unclear regulations. Jarjour remarked, “If a law isn’t published in the next month or so, I will have almost two years of losses.”

The Guardian

Despite assurances from the new government, which is primarily composed of former members of Hayat Tahrir al-Sham (HTS), the treatment of alcohol remains ambiguous. While there are no formal restrictions on alcohol imports, border guards frequently confiscate alcohol found in personal luggage, and bars in Damascus face arbitrary closures due to licensing issues. A bar owner recounted being forced to close his establishment temporarily, only to be told by an official that he needed to learn a “little lesson” for operating during Ramadan, despite it not being illegal.

The Guardian

Despite the challenges, a vibrant nightlife persists in Damascus, with underground parties and raves continuing to thrive. An off-duty member of the General Security Service was seen enjoying a techno party, indicating a potential cultural shift as the new authorities navigate their governance. Residents initially feared the arrival of Islamist groups, but the evolving dynamics suggest that Damascus may influence these groups rather than the other way around.

The Guardian

As the Jarjour winery awaits clarity on regulations, Jarjour remains optimistic about the future. He aims to expand the winery's market within Syria and eventually export its products, aspiring for it to become a global brand. “We are waiting to see what the new laws will be, and we hope it comes soon so we can get back to work,” he stated, reflecting a broader hope among local businesses for a stable and supportive environment.

The Guardian

While some sources indicate a thriving underground party scene, others highlight the risks associated with operating businesses that serve alcohol. The lack of clear legal frameworks creates uncertainty for entrepreneurs like Jarjour, who face significant financial losses without a definitive path forward.

The Guardian

• “Business is slow these days. Tourists and travellers used to come before but now it’s slowed down. We just need more security and things will improve,” — Abu Ali, Shop Owner

The Guardian

• “I haven’t sold anything since December 2024. If a law isn’t published in the next month or so, I will have almost two years of losses,” — Shadi Jarjour, Winery Owner

The Guardian

• “We are waiting to see what the new laws will be, and we hope it comes soon so we can get back to work,” — Shadi Jarjour, Winery Owner

The Guardian