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Controversy Surrounds Unique Birthday Service at Chinese Ski Resort

1/6/2026, 12:06:19 AM

Ski Resort's Birthday Package Sparks Debate

A ski resort in Shenyang, Liaoning province, China, has become the center of online controversy due to a birthday service that features instructors carrying women guests down slopes in a manner described as “princess-style.” The Northeast Asia Ski Resort, the largest in the province, offers this unique experience as part of a customizable birthday package, which costs over 5,000 yuan (approximately US$700). The service gained attention after a woman named Zhao shared a video of her experience, where she was carried by an instructor while celebrating her birthday. The video showcased instructors holding celebratory banners, flowers, and a cake, contributing to a festive atmosphere.

Background and Context

The ski resort's birthday package is designed to provide a memorable experience for guests, particularly women celebrating special occasions. The service has been marketed as a luxurious and unique offering, appealing to those looking for extravagant ways to celebrate. However, the portrayal of the service has sparked discussions about gender roles and expectations in contemporary Chinese society.

Public Reactions and Criticism

While some users on social media have praised the service for its novelty and fun, others have criticized it for perpetuating outdated gender stereotypes. Critics argue that the act of carrying women in such a manner reinforces traditional views of femininity and dependency. The debate reflects broader societal discussions in China regarding gender equality and the representation of women in public life.

Official Statements & Responses

The Northeast Asia Ski Resort has not publicly commented on the backlash but continues to promote the birthday package as a unique experience. Zhao, the woman who shared her video, expressed her enjoyment of the service and recommended it to friends, indicating that she found value in the experience despite the controversy surrounding it.

What's Next

As the conversation around the ski resort's birthday service continues, it remains to be seen how the resort will respond to the criticism. The ongoing discussions may influence future marketing strategies and offerings at the resort, as well as broader societal attitudes towards gender roles in China.