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Story summary
- Advertising still frames sunscreen as a beauty tool rather than a health necessity, undermining its protective message.
- Early sunscreen campaigns linked sun protection to female desirability, promoting a tan as a symbol of leisure and affluence.
- Modern ads emphasize empowerment and self-care but still center appearance and exclude men and people of color.
- Recent product descriptions claim to protect all skin tones, signaling gradual change and underscoring the need for inclusive sun safety.
