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Story perspectives

California Launches DROP for Enhanced Data Privacy

1/6/2026

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Story summary
  • California has launched the Delete Requests and Opt-Out Platform (DROP) to enhance data privacy for residents.
  • DROP allows individuals to submit a single request to delete their personal data from over 500 registered data brokers.
  • The Delete Act of 2023 authorizes DROP, which will start processing requests in August 2026.
  • Data brokers face fines of $200 per day for non-compliance.