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PwC Boosts Crypto Services Amid Industry Shift

1/6/2026

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Story summary
  • PwC will expand its U.S. crypto services, driven by the GENIUS Act and regulatory clarity.
  • PwC's CEO Paul Griggs says these changes shift institutional attitudes toward digital assets from cautious to actively engaged.
  • PwC plans to expand consulting and audit offerings, focusing on stablecoins and tokenization.
  • PwC has rehired digital asset expert Cheryl Lesnik to bolster its capabilities.
  • Deloitte and KPMG are expanding crypto services, signaling a broader industry shift.