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Story summary
- Nilam Brahma in Assam, India, identified the commercial potential of butterfly pea flowers for tea and natural dyes, earning $50 from her first sale and investing in solar dryers for quality improvement.
- Varshika Reddy from THS Impex highlighted increasing global demand for natural colorants, despite regulatory challenges in the EU and UK.
- Nitesh Singh founded Blue Tea in 2018, collaborating with 600 farmers to enhance flower quality.
- Research suggests butterfly pea tea may improve sugar control in pre-diabetic individuals, potentially increasing its popularity as health benefits become more recognized.
