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Apple's Vision Pro Headset Faces Production Cuts, Future Plans

1/6/2026

26 2 Full Breakdown

Summary

Story summary

Apple's Vision Pro headset is struggling, prompting significant cuts in production and marketing.
Launched in early 2024 at $3,499, it is projected to ship 45,000 units in Q4 2025.
The iPhone remains Apple's primary revenue source, contributing over half of total sales in fiscal 2025.
Apple plans a more affordable Vision Pro version in 2026 to broaden market reach.

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Story summary

Apple's Vision Pro headset is struggling, prompting significant cuts in production and marketing.
Launched in early 2024 at $3,499, it is projected to ship 45,000 units in Q4 2025.
The iPhone remains Apple's primary revenue source, contributing over half of total sales in fiscal 2025.
Apple plans a more affordable Vision Pro version in 2026 to broaden market reach.