Story perspectives

Asia-Pacific Video Market to Hit $196 Billion by 2030

1/6/2026

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Summary

Story summary

Media Partners Asia (MPA) projects the Asia-Pacific video market will reach $196 billion in total screen revenues by 2030, driven by streaming, social video, and connected TV.
Traditional television will incur an $8 billion revenue decline by 2030.
India is projected to surpass China as the largest SVOD market, reaching 358 million subscriptions by 2030.
The report notes a shift toward monetizing premium content and user-generated and social video platforms.

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Story summary

Media Partners Asia (MPA) projects the Asia-Pacific video market will reach $196 billion in total screen revenues by 2030, driven by streaming, social video, and connected TV.
Traditional television will incur an $8 billion revenue decline by 2030.
India is projected to surpass China as the largest SVOD market, reaching 358 million subscriptions by 2030.
The report notes a shift toward monetizing premium content and user-generated and social video platforms.