Story perspectives

Creative Road Signs: E-470 Team Delivers Catchy Safety Messages

1/6/2026

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Summary

Story summary

The E-470 team, led by Shelby Costello and Emily Young, operates Variable Messaging Signs in Colorado to deliver safety messages creatively.
The signs' funding structure gives E-470 flexibility beyond state highways, enabling catchier phrases like "Feast your eyes on the road for Thanksgiving."
Some messages, such as "Skeleton X-ing," were quickly retracted due to confusion.
The signs are popular, and Emily Young has received recognition for the effort.

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Story summary

The E-470 team, led by Shelby Costello and Emily Young, operates Variable Messaging Signs in Colorado to deliver safety messages creatively.
The signs' funding structure gives E-470 flexibility beyond state highways, enabling catchier phrases like "Feast your eyes on the road for Thanksgiving."
Some messages, such as "Skeleton X-ing," were quickly retracted due to confusion.
The signs are popular, and Emily Young has received recognition for the effort.