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Story summary
- Trader Joe's tote bags became a global status symbol during Paris Fashion Week, drawing international attention.
- Fans in the United States queue before store openings to buy the $2.99 bags.
- The trend is driven by artificial scarcity and social signaling.
- The craze has expanded to London, Seoul, Melbourne, and Tokyo, where demand is higher.
- Online resellers now price the bags at thousands of dollars, showing the craze's reach.
