Story perspectives

One Piece and Percy Amp Up Fan Engagement for New Seasons

1/6/2026

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Summary

Story summary

Percy and One Piece are deploying extensive marketing and fan-engagement efforts to sustain viewer interest between seasons.
They emphasize ongoing dialogue with fans through social media and events such as San Diego Comic-Con.
One Piece maintains momentum with regular updates, including teaser trailers and casting news.
Erin Weir from ABC and Disney and Netflix's Jonathan Helfgot say understanding and connecting with fans is crucial for effective marketing.
As both series prepare for new seasons, they aim to create must-see events that attract both old and new viewers.

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Story summary

Percy and One Piece are deploying extensive marketing and fan-engagement efforts to sustain viewer interest between seasons.
They emphasize ongoing dialogue with fans through social media and events such as San Diego Comic-Con.
One Piece maintains momentum with regular updates, including teaser trailers and casting news.
Erin Weir from ABC and Disney and Netflix's Jonathan Helfgot say understanding and connecting with fans is crucial for effective marketing.
As both series prepare for new seasons, they aim to create must-see events that attract both old and new viewers.