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Whataburger Unveils Value Menu and $600K Scholarship Program

1/6/2026

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Summary

Story summary

Whataburger will launch the Whatadeal value menu on January 6, 2026.
The lineup includes Big Ranch Wrap, Whatachick’n Bites (5-piece), and a Bacon and Cheese Whataburger Jr., priced at $3, $4, and $5, with a $2.49 meal upgrade.
Whataburger announced a $600,000 scholarship program providing 120 scholarships of $5,000 each to support education costs.
Scott Hudler, Whataburger's Senior Vice President and CMO, emphasized the menu's affordability.

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Story summary

Whataburger will launch the Whatadeal value menu on January 6, 2026.
The lineup includes Big Ranch Wrap, Whatachick’n Bites (5-piece), and a Bacon and Cheese Whataburger Jr., priced at $3, $4, and $5, with a $2.49 meal upgrade.
Whataburger announced a $600,000 scholarship program providing 120 scholarships of $5,000 each to support education costs.
Scott Hudler, Whataburger's Senior Vice President and CMO, emphasized the menu's affordability.