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2026: Fresh Produce Leads Rise in Functional Eating

1/6/2026

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Center

Produce Industry Grows

In 2026, the grocery landscape shifts toward functional eating, with fresh produce leading the trend.
A recent study indicates that 62% of consumers aim to increase their fruit and vegetable intake.
Despite intentions, barriers like cost and time management persist.
The produce industry is poised for growth by aligning marketing with consumers' health desires, which could boost brand loyalty and fresh-food sales during the New Year.

Right

Fruits Boost Digestion

Digestive health is a key wellness trend at the start of 2026, with fiber-rich fruits drawing attention.
Kiwi aids digestion and may lower colorectal cancer risk.
Passion fruit provides high fiber and protein.
Peaches and plums offer hydration and fiber for gut function.
Figs contribute fiber and can stabilize blood glucose levels when paired with protein or healthy fats.

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Produce Industry Grows

In 2026, the grocery landscape shifts toward functional eating, with fresh produce leading the trend.
A recent study indicates that 62% of consumers aim to increase their fruit and vegetable intake.
Despite intentions, barriers like cost and time management persist.
The produce industry is poised for growth by aligning marketing with consumers' health desires, which could boost brand loyalty and fresh-food sales during the New Year.

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